Welcome to the Future State of Modern Medicare Marketing

The hectic throes of Medicare AEP 2018 are finally over. The long hours strategizing, complying with CMS and ministering to your clients are over…for now. Now, you’re anxiously awaiting the membership acquisition results and trying to catch up on the sleep you lost in the last three months. This might be a good opportunity to imagine how the future state …

Search Engine Marketing (SEM)

Every year LUMA Partners, a unique investment banking firm that lives in the digital media world, releases several different LUMAscapes. These provide an infographic look at the landscape for a given digital area. There are LUMAscapes for digital display advertising, digital search advertising, mobile and video. As most Medicare marketers are in the nascent stages of both search and display, …

Digital Strategy 101: A Prerequisite to Building a Digital Strategy

What is a Digital Strategy? A Digital Strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. Building a digital strategy will obviously require knowledge of the digital landscape, along with the knowledge that any Medicare marketing strategist would need to develop any marketing strategy. Part of the confusion surrounding digital …

A Digital Beginning

The late Dr. Wayne Dyer said, “Go for it now. The future is promised to no one.” This is sound advice for life and for ending the procrastination about when your Medicare marketing organization should begin to create a digital strategy. “Go for it now.” Let’s address the elephant in the room. Every Medicare marketer has numbers to make. It …

Medicare Marketers Are Struggling to Develop Digital Marketing Strategy

We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. Digital has become woven into everyday life, yet, Medicare marketers aren’t prepared to develop a digital marketing strategy. KERN Health’s informal polls at the 2016 Medicare Marketing & Sales Summits in Orlando and Nashville suggest that most (65%) of Medicare marketers …